This book reveals the formula for success in video marketing and the psychology behind it, made accessible through clearly explained practical tips and frameworks

Features interviews with high profile practitioners showing how they have effectively incorporated video marketing within their own organizations

Contains a wealth of fascinating examples and case studies that showcase the best in video marketing around the world, making it extremely international in scope

Online resources: Links to relevant videos, practical planning aids and helpful, digital learning tools

Shows how to harness the psychology behind video on mobile

About the Author
Jon Mowat is an award winning content creator and video strategy expert. Since 2005 he has been Managing Director at Hurricane Media, the UK’s foremost video marketing agency, and previously spent 15 years at the BBC as producer and director on documentaries screened internationally on BBC 1, BBC2, Channel 4 and Discovery. He has won numerous industry awards, including three from the Royal Television Society.

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