How to Make a Marketing Business Promotional Video – Complete Guide| Kaicreative | Freelance Filmmaker
#maketingvideos #makeamarketing video #promotionalvideo
Everyone wants a promotional video for something!
I find myself doing a lot of work for corporate companies’ in particular marketing, business promotional videos which is what we are talking about today.
I go through the process that I take for creating a promotional, marketing business video!
I hope that you find this content useful! If I’ve left anything out let me know in the comments section below 🙂
Links to further teaching videos mentioned in this video:
Rule of thirds : https://www.youtube.com/watch?v=2fyG8HW8teU
My picture settings for corporate video: https://www.youtube.com/watch?v=WO8_oZ_ofKI
Music bed: https://www.musicbed.com
No Copyright sounds: https://www.youtube.com/user/NoCopyrightSounds
This video is broken down into the steps that I take to produce promotional marketing content for my clients:
1. Create a Storyboard and Shooting Script
Before you even think about filming put a storyboard together.
2. Prepare the talent. Presenters or Interview Subjects
Making sure all your presenters, actors and interview subjects know what’s expected of them beforehand will help to minimize mistakes or wasted time on the day of the shoot.
3. Know What B-Roll Footage You Need
Broll, B-reel Cutaways!!!
4. Use the Rule of Thirds
The rule of thirds stipulates that your shot should be composed so that your subject of interest is on one of the lines or on one of the interconnecting points.
5. Picture settings and White Balance
You will probably have noticed that Many Corporate videos have a certain look.
While it is possible to correct image brightness and contrast in post-production it’s better to get the shot right on the day,
7. Check the Acoustics of Your Filming Location
Filming outside will come with its own acoustic challenges when it comes to noise from traffic or nature.
Everyone has a way of editing that they are comfortable with – and I’ll be briefly outlining my process of putting a promotional piece together.
9. Animated assets
It might be worth considering if getting involved in animation and after effects is worth doing for your clients and to help you up your video game by adding more value into your productions.
10. Separate and clean up the footage.
One thing I like to do first is to Tidy Up all My Footage Before Putting anything real together.
If you listen carefully to most promotional videos you will hear a jingle or some sort of background music of some description.
12. Time to Build
Now it’s time to start actually putting the rough cut of your marketing video together.
If you have any ideas for video content that you want to see more of in the future then please do let me know in the comments section below.
Subscribe to Kai Creative: https://www.youtube.com/kaicreative
Camera’s that I use:
Canon 5D Mark IV: http://amzn.to/2Fhsa3n
Canon 5D Mark iii: http://amzn.to/2CVuM9B
Canon 6D: http://amzn.to/2maQ7Rm
Canon 600D: http://amzn.to/2CUKVfw
G7X MARK II: http://amzn.to/2maya5e
Lens’ that I use:
Canon EF 70-200 mm f/2.8 L IS II USM Lens: http://amzn.to/2DcGp9c
Canon 24-105mm f/4.0 L IS USM Lens: http://amzn.to/2CVR37e
Canon EF 24-70 mm f/4 L IS USM Lens: http://amzn.to/2Da9HoG
Canon EF 50 mm-f/1.4 USM Lens: http://amzn.to/2CVUpqW
Audio equipment I use:
Rode video mic pro: http://amzn.to/2DaTCiw
H1 Zoom recorder: http://amzn.to/2FknMRg
H4N Zoom Recorder: http://amzn.to/2mbbGAY
RØDE 2m Micro Lightweight Boompole: http://amzn.to/2CICjEJ
Lights that I use:
Aputure AL-528W Amaran LED Light for Digital Video Filming: http://amzn.to/2CUWWlg
Proaim spark: http://amzn.to/2CJPEMK
Neewer Mini Carbon Fiber Track Dolly Rail Slider, 40cm: https://amzn.to/2SzrkF0
My Camera kit bags:
Think Tank Airport Essentials Camera Bag: http://amzn.to/2CKdEzr
DJI MAVIC AIR with the fly more combo: https://amzn.to/2IzgL00
If there are any Videography or film-making tips that you want us to cover then make sure you let us know in the comment box below!
Song: Niya – A Continuance (Vlog No Copyright Music)
Music provided by Vlog No Copyright Music.
Video Link: https://youtu.be/Aa-1I28q2EY
As always guys, stay creative and:
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