How to Make a Marketing Business Promotional Video – Complete Guide| Kaicreative | Freelance Filmmaker
#maketingvideos #makeamarketing video #promotionalvideo

Everyone wants a promotional video for something!
I find myself doing a lot of work for corporate companies’ in particular marketing, business promotional videos which is what we are talking about today.
I go through the process that I take for creating a promotional, marketing business video!
I hope that you find this content useful! If I’ve left anything out let me know in the comments section below 🙂

Links to further teaching videos mentioned in this video:
Rule of thirds :
My picture settings for corporate video:
Music bed:
No Copyright sounds:

This video is broken down into the steps that I take to produce promotional marketing content for my clients:

1. Create a Storyboard and Shooting Script

Before you even think about filming put a storyboard together.

2. Prepare the talent. Presenters or Interview Subjects
Making sure all your presenters, actors and interview subjects know what’s expected of them beforehand will help to minimize mistakes or wasted time on the day of the shoot.

3. Know What B-Roll Footage You Need

Broll, B-reel Cutaways!!!

4. Use the Rule of Thirds
The rule of thirds stipulates that your shot should be composed so that your subject of interest is on one of the lines or on one of the interconnecting points.

5. Picture settings and White Balance
You will probably have noticed that Many Corporate videos have a certain look.

While it is possible to correct image brightness and contrast in post-production it’s better to get the shot right on the day,

7. Check the Acoustics of Your Filming Location
Filming outside will come with its own acoustic challenges when it comes to noise from traffic or nature.

8. Post-Production
Everyone has a way of editing that they are comfortable with – and I’ll be briefly outlining my process of putting a promotional piece together.

9. Animated assets
It might be worth considering if getting involved in animation and after effects is worth doing for your clients and to help you up your video game by adding more value into your productions.

10. Separate and clean up the footage.
One thing I like to do first is to Tidy Up all My Footage Before Putting anything real together.

11. Music
If you listen carefully to most promotional videos you will hear a jingle or some sort of background music of some description.

12. Time to Build

Now it’s time to start actually putting the rough cut of your marketing video together.

If you have any ideas for video content that you want to see more of in the future then please do let me know in the comments section below.

Subscribe to Kai Creative:

Camera’s that I use:
Canon 5D Mark IV:
Canon 5D Mark iii:
Canon 6D:
Canon 600D:

Lens’ that I use:
Canon EF 70-200 mm f/2.8 L IS II USM Lens:
Canon 24-105mm f/4.0 L IS USM Lens:
Canon EF 24-70 mm f/4 L IS USM Lens:
Canon EF 50 mm-f/1.4 USM Lens:

Audio equipment I use:
Rode video mic pro:
H1 Zoom recorder:
H4N Zoom Recorder:
RØDE 2m Micro Lightweight Boompole:

Lights that I use:
Aputure AL-528W Amaran LED Light for Digital Video Filming:

Proaim spark:
Neewer Mini Carbon Fiber Track Dolly Rail Slider, 40cm:

My Camera kit bags:
Think Tank Airport Essentials Camera Bag:

My Drone:
DJI MAVIC AIR with the fly more combo:

If there are any Videography or film-making tips that you want us to cover then make sure you let us know in the comment box below!
Music used:
Song: Niya – A Continuance (Vlog No Copyright Music)
Music provided by Vlog No Copyright Music.
Video Link:
As always guys, stay creative and:
ìmagìne • ìmplement • ìnspìre

Related Post

No Comments

    Leave a Comment